Starting a NEW Home Care Business?

No experience in Home & Yard Care Services? No problem. We'll make a Genius in no time.


We think investing in a Genius Truck is an exciting possibility, or we wouldn't have done it ourselves!

While we know it is a big decision, it is one that can offer a lifetime or professional and financial success, as well as a comfortable work - life balance to our Genius Truck owners.

Additionally, with the continued growth of the landscape and home care industry, Genius Truck owners can rely on a sold, recurring revenue stream from our on-going maintenance clients that pay for our services week after week.

Fact is, when you become a Genius, you leverage your startup behind an organization that created the ONE TRUCK service model and provides the expertise, technology, operational systems and enviable market awareness and reach that no other home care service provider can mimic. This translates into a business that can grow faster, charge more, retain clients longer, run more efficiently and expand organically given our brand awareness.

Like specifics? See our comprehensive list of advantages and services available to Genius Truck owners:

- initial equipment preparation

When you first begin your journey towards growing your Genius Truck franchise, we will work for you to ensure that you have the proper equipment necessary to begin your business. The Genius Truck itself, with a gorgeous custom wrap on it, the lawn care equipment, the pool and pump maintenance tools, the uniforms and more will all be selected specifically for you and available at the included in our Franchise Starter Package.

- on site training

Wherever you choose to begin your new franchise, we will send an expert member of the Genius Truck franchise development team to meet you and provide on-site (in fact on Truck) training to you and your new employees. This means our trained staff will work real clients and fully familiarize you and your staff with our unique one-stop process that makes our clients loyal and our competitors frustrated. We will also provide fully detailed training manuals to answer any questions about the operation of The Genius Truck. 

- 60 days local sales & marketing available

If requested, we will also send a member of our marketing team to your business who will kick start your local sales and marketing efforts. This marketing & sales representative will remain with you and your franchise for up to 60 days, or while you reach your first 30 clients. Because we expect an individual Genius Truck to support 50-60 clients, these first 30 clients will allow you to create a ‘break-even’ sustainable business model which will only scale upwards as your client list grows.

- social media and internet marketing campaigns

Because The Genius Truck has such a focus on the value of our digital products, such as the online client account portal, our customers are more inclined to participate in and engage with online marketing efforts. As a new Genius Truck franchisee, we will work with you to create an online presence that is specific to your local area. This will include services like website creation, social media ad marketing, and we will provide a content database from which you can populate an area-specific Genius Truck blog. 

- traditional marketing efforts

We believe that creating a marketing campaign that utilizes a consistent message across both traditional and digital media is the best way to reach as many potential clients as possible. In conjunction with the aforementioned social media campaign development, we will create, develop, and mail out direct marketing materials to qualified homes within your service area. There will be no need to contact a third-party design and print shop when we have included all of these materials within The Genius Truck Franchise System itself.

- staff development

When you decide to take the plunge and start your very own Genius Truck team, you will want to make sure that you are hiring only the best and brightest home care Geniuses. During the first 60 days of rapid franchise development with senior members of our Genius Truck team, we will also coach you on the best hiring and training practices so that you can learn to select only the best Geniuses. Our staff will help with interviewing, selecting, and training any new staff you decide to bring on. You will decide how large or small your team will need to be based on the area you want to cover and the number of trucks you wish to manage.

- room to grow

We truly believe that The Genius Truck is such a great service, we want to make it available to as many home and business owners as we possibly can. There may even be multiple Genius Truck franchises within a specific region, but we guarantee each of our franchisees a protected service area. Within this protected service area, you will have exclusive access to approximately 10,000 qualified single-family homes. 

- online client account portal

Another advantage that sets us apart from ALL other lawn care services is not only our commitment to providing a total home care service package, but rather our implementation of our online client account portal. This portal allows for clients to edit their service schedules, pay their bills, view invoices, update payment methods, request services, suspend service, leave comments and compliments, and make referrals.

  - Paradise Valley, AZ

Okay, I admit I thought it was going to be a bad idea. I was skeptical one company could be "good" at so many services. I was wrong. They take each task as an equally serious part of their packages and are experts throughout.

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